Sant Jordi is one of the most famous Barcelona holidays, a celebration that links romanticism and culture with the festive and joyful nature of folk festivities. Held on 23 April each year, the festival of Sant Jordi in Barcelona is an extraordinary opportunity to explore the city. La Diada de Sant Jordi is also the patron saint of seven million of inhabitants of Catalonia. Know as the day of lovers, Sant Jordi often compared to Valentine´s Day. The main event is the exchange of gifts between sweethearts-men give the ladies roses and woman give their boyfriend a book to celebrate the occasion. Due to popular legends about Barcelona, roses have always been associated with this day since medieval times. However, the giving of books is more recent.
During this day, many streets of Barcelona are flooded with books and roses vendor booths. The most popular authors (and even virtually unknown new talents) spend several hours of the day signing copies. Typically, couples exchange gifts, as if it were the celebration of lovers day. In recent years, this festival with religious backgrounds has become an exceptional day for publishers and editorial houses.
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